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We incubate companies, products and campaigns in the digital space.

Lao Tzu | My First Job | IntegrateideasMy first job reminds me of a famous quote:

The journey of a thousand miles begins with one step.
– Lao Tzu

My First Job

Whether you’re straight out of college or starting a new career path, that first job can be scary. You might think you know the ropes, but it’s a lot more than just getting your work done.
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One of the applications we use on a fairly regular basis here at Integrateideas is the Wireframe Sketcher tool. It’s a fantastic way to show stakeholders a sneak peak at how a software user interface is going to look without completely distracting anyone at the minor details.
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Telling all of your friends you’re number 1 on google for the word “Orthodontist” is like this guy choosing all drivers, no irons. Your SEO plan should include a diverse set of keyword combinations, not just the main ones you’ve heard the most about.
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SEO-Strategy-Factors

Ranking?

Paid vs. Organic Ranking

First you need to know the difference between an organic ranking and paid advertising.  Both allow you to get to the “top of Google,” however with paid advertising you lose your ranking the second you stop paying to be in that spot.  Also, in paid advertising you can pay less to be the 3rd spot, making your budget last longer but still giving yourself a chance to be seen.  A high organic ranking is something everyone should strive for, however, it is not necessarily better than a paid spot if you’re generating as much money with your paid advertising as you would have to pay in order to improve organically.  It’s a matter of time vs. money and a new patient is a new patient either way.  You might hear someone say, “well the patients that come from paid advertising aren’t as high quality.”  Although I certainly agree with you in contrast to a word-of-mouth referral, differentiating the quality between someone that finds you by researching organic versus paid spots on Google is negligible at best.  The reason being, the more specific you are in your long tail keyword bidding on your advertising dollars, the higher quality the leads are that click through to your landing pages.  Below are some resources to learn more about ranking in regards to paid vs. organic. [click to continue…]

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SEO-Strategy-Factors

Whether you’re in orthodontics or not, this will be a helpful article for you…however, I do most of my software development for independent healthcare businesses and wanted to create this for the majority of my clients that had similar questions.  Orthodontics SEO Strategy is not an easy topic to cover since there is almost too much for one post, but I want you to have a home base for your ongoing research.  There’s a ton of free information available online for you to sort through but I hope to provide answers to some of your biggest questions, then help develop a relationship with each of you so we can build a custom approach together.  Helping your small to mid-sized practice is my passion and if you check out the beginnings to my blog integrateideas.com, it should be obvious that I hope to help all of you with your SEO for free one day…or create the software that helps automate it for you at the very least.

You’re going to notice that I’ve written a basic outline for you to check out below.  I plan on continuing to improve it, so keep your feedback in the comments rather than emailing it to me privately.  Each topic is important when considering what to do with your SEO.  I anticipate this article will create several opportunities for you to learn, research alternatives and ask questions (in the comments section below the article).  Think of me as your outsourced marketing director. [click to continue…]

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Bulletproof

Have you had your Aha! moment? If you’re human, you’re probably going to have a lot of these throughout your life and you may have already had a few pass you by. This time, however, it seems so easy…just create the business name, make the product, start taking orders right? Not so fast… Missing one piece while trying to execute your first deal could cost you big bucks and we all know how difficult the first deal is. Even though patience is brutal, you shouldn’t get started without these tools in your toolbelt if you’re going to want to build a bulletproof company someday. [click to continue…]

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what-makes-your-company-unique2

Do you stand out from the pack? Is being unique an important part of your business plan? Think of some of the ways the biggest brands in the world AND the small successes in your hometown brand themselves. If you had to describe what makes their business special to someone that had never heard of them, how would you describe them? If you take a hard enough look around, you’ll realize why unique brands close more deals, here are a few reasons I’ve seen.
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dont-jump-on-your-opponent

Networking outside your industry may allow you to corner your next client…

Does it seem difficult to get meetings when everyone knows exactly what you’re looking for? Your boss may be recommending you make friends at industry events but it might not be your only option. Most of your contacts are either competitive with you or have a contact they already refer their leads to. So if you’re looking to stand out from the pack, you should figure out what those other options are.
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Guy Kawasaki Quote

I’m such a nut over catch phrases and attitude adjusting quotes. When they hit me in a certain mood it can totally change my perspective on the entire week, month or even year! The one I’m about to show you later on in this post is just an example of a time when I wasn’t looking for one, needed motivation and found it unintentionally by staying active in my blog participation.

One of my good friends and I had an idea a couple years back. We wanted to figure out a way to monetize Twitter, without ads. We wanted to create a premium way of accessing the personal and private tweets from important people in business, non-profits and celebrities. Even though the idea was awesome, it was an uphill battle from day 1. Twitter was getting ready to go public and companies approaching their IPO are more hesitant to allow smaller fish to access their programming interface (API) if it created more risk for their investors. [click to continue…]

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blog brand increases searchability

How often do you skip over one blog for another with the same headline? Whether you notice it or not, it probably happens all the time. There’s a high likelihood the brand is what made that article stand out to you in a big way. If you’re going to create a blog for yourself, why not build a brand people want to pay attention to?

Learn by Participating

Trust me, you’re affected by blogs in more ways than you realize. Think of a few topics you search for on a daily or weekly basis. Maybe you search for recipes or movie recommendations, but for this example, think of something that triggers you to be more effective at something you do ALL the time. These are the types of blogs you’re most likely to want to use as your brand’s foundation. Now, if you’re not already doing so, try to participate in the articles you’re most interested in by socially engaging with them with a [click to continue…]

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